Online Digital Marketing Bootcamp Plus FREE Tablet!

This is an online 8-week programme covering 8 digital marketing modules with additional enhanced module content focusing on personal and workplace skills.

You must have access to either a laptop or PC, this course material will not download on a smart phone.

Upon completion of this course you will also receive a £100 voucher plus a 7″ Tablet!

The course provides a exploration of essential elements in digital marketing, covering topics such as:

• Digital Marketing Strategies, Social Media Marketing, SEO, Google Analytics, Content Marketing, and Email Marketing.
• Learners will be introduced to the core principles, tools, technologies, and online opportunities within the digital marketing domain. The Social Media Marketing segment covers the entire spectrum, from crafting engaging content to expanding reach and gauging ROI, empowering learners to leverage social and digital technologies for enhancing brand awareness, attracting new audiences, and cultivating meaningful relationships.
• The SEO module delves into the intricacies of improving website visibility on major search engines like Google and Bing. Topics include website optimization, link building, keyword research, and other vital aspects of SEO strategy.
• The Google Analytics module is designed to equip learners with both basic and advanced concepts, spanning planning and principles, implementation and data collection, configuration and administration, as well as conversion and attribution tracking. The course also addresses reports, metrics, and dimensions within the Google Analytics framework.
• Content Marketing instruction encompasses the development of skills in creating and managing blogs, along with the formulation of short-term and long-term content strategies.
• The Email Marketing segment guides learners in constructing a human-centric and helpful email marketing strategy aimed at building trust with contacts.
• WebCraft Essentials will take learners through creating a basic website of their own using AI tools. This gives them a great starting point to develop when upskilling themselves either in their professional life or during further studies. Altogether, this course provides a comprehensive and practical foundation for navigating the multifaceted landscape of digital marketing.

Modules Covered:

• Digital Marketing Strategies
• Social Media 101: Building Your Brand’s Presence
• SEO Unleashed: Strategies for Top Search Engine Rankings
• Data-Driven Decision Making: A Deep Dive into Google Analytics
• Content is King: Crafting Compelling Content Marketing Strategies
• Email Marketing Excellence: Building Trust and Driving Conversions
• Video Marketing Power: Creating and Promoting Engaging Videos
• WebCraft Essentials: The Art of Website Creation Using AI

Course Benefits/Outcomes:

• Self-employed participants will gain the skills they need to explore and seize new opportunities to grow their business.
• Employed participants (with employer support) can expect either a new role or expanded responsibilities in their current role where their newly acquired skills will be put to use
• Employed participants (without employer support) are guaranteed an interview with an employer that is looking to recruit for a role where their new skills are required.
• Unemployed participants are also guaranteed an interview with a potential employer where their newly developed skills will be used.

Course Delivery:

Monday to Friday:

9.30am to 12pm- tutor-led on Teams

1pm to 4.30pm- learner-led study and research

4.30pm – 5.30pm- tutor-led session review and recap.

Start Dates: This is a rolling start start, meaning the course provider can start you as soon as your enrolment steps have been completed!