Online – Digital Marketing Bootcamp (North Tyne Only)

This course contains a high degree of theory, there are however many practical tasks that will be completed throughout to demonstrate understating of the topics covered, use of a variety of free online digital marketing tools. 

Learners will need a laptop or desktop to work on with a webcam and a mic. There may be reasons a learner cannot have a webcam on for sessions, but this should be the exception rather than the norm.

Module One

Google Digital Garage – Fundamentals of Digital Marketing

Introduces key understanding of digital marketing, tools, technologies and the online opportunity. A focus on SEM and SEO.

• Creating a business strategy that incorporates digital marketing
• The importance of having a website for your business
• Content marketing
• Search engine marketing (SEM)
• Search engine optimisation (SEO)
• Social media marketing
• Mobile optimisation
• Targeting local customers (a section which is aimed at companies with physical businesses)
• Email marketing
• Video content as a marketing tool
• Display advertising
• Using analytic tools to understand and measure website traffic
• E commerce options

Module Two

HubSpot – Social Media Marketing

Elevate your social media marketing skills covering everything you need to know to build a successful social media strategy. From creating engaging content to expanding your reach and measuring ROI, you’ll learn how to harness the power of social and digital technologies to increase brand awareness, attract new customers and partners, and develop meaningful relationships.

• Developing a social media strategy
• Creating a social media campaign
• Social media platforms
• Social media advertising

Module Three

HubSpot – SEO

Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this certification course, you’ll learn all things SEO, including website optimization, link building, keyword research, and much more.

• Backlinks
• Keyword research
• Define goals
• Measuring success

Module Four

GA4 – Google Analytics

The Google Analytics Qualification covers basic and advanced Google Analytics concepts. This includes planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

• Introducing Google Analytics
• The Google Analytics Interface
• Basic Reports
• Basic Campaign and Conversion Tracking
• Data Collection and Processing
• Setting Up Data Collection and Configuration
• Advanced Analysis Tools and Techniques
• Advanced Marketing Tools

Module Five

HubSpot – Content Marketing

Developing and understanding how to become a competent content marketer, covering blogs, developing short term and long-term content.

• Learn about content creation.
• Blogs
• Repurposing content
• ROI/ROE

Module Six

HubSpot – Email Marketing

Learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.

• Email marketing planning
• Data Protection
• Marketing email structure
• ROI/ROE

Start Date – Thursday 13th July 2023
End Date – Friday 8th September 2023

Course Length – 9 Weeks

Learning Days – 2 Days a week (Thursday & Friday)